- Write for the reader's benefit
- How to say what you can do
- How to help them get what they want
- Five ways to sell your ideas
- Organize your ideas
- How to outline major and supporting ideas
- 13 ways to organize logically, clearly, simply
- How to summarize main idea—concisely
- Put only one key idea into each sentence
- How to keep it short and simple
- How to clarify each sentence—every time
- 10 simple ways to build paragraph ideas
- Talk on paper
- The right way to imagine the reader
- Use personal pronouns contractions?
- How to make friends with the reader
- Say it simply
- Use this simple word order
- Which words work best—and why
- How to make your writing easy to read
- Add a call to action
- How to say why you’re writing
- When to say what you want—clearly
- How to make action easy
- Vary the beginnings
- 13 proven ways to grab attention fast!
- How to mix long and short sentences
- Using the perfect average sentence length
- Energize your writing
- Why you MUST use the active voice
- What’s better: verbs or nouns?
- How to place adjectives and adverbs
- Cut words you don't need
- How to handle whiches and be's
- What/why of concrete, specific words
- How to cut words/phrases you don't need
- Proofread carefully
- The fool-proof guarantee of accuracy
- How to revise and polish
- How to know if it’s ready to send
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Get started fast
- An easy, sure-fire way to gather all the facts
- A simple checklist to analyze any topic
- How to visualize/write for your readers
- Write powerfully
- How to get to the point--fast!
- Where to put the important ideas
- How to answer every question/concern
- Grab attention creatively
- Three, never-fail ways
- How to show agreement
- When to arouse curiosity
- Use an ending they won’t forget
- How to ask for action, advice, or help
- How to make it easy and personal
- 50 proven reader benefits that really work!
- Handle bad news gently
- A buffer/starter that works every time!
- How to help your reader save face
- How to state facts unemotionally
- Show control with angry readers
- When to use a friendly opener
- How to use empathy and keep your cool
- When and how to show you can help
- Build a great personal image
- Which enthusiastic words really work
- How to be positive, not negative
- How to make the reader feel important
- Put facts into pictures, graphics
- Why use color—and where
- How to explain each graphic—concisely
- How to blend graphics with body co
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